Bali, the “Island of the Gods,” is a world-renowned tourist destination, captivating visitors with its stunning beaches, vibrant culture, and lush landscapes. The island’s thriving tourism industry has fuelled a growing demand for accommodation, making it an attractive prospect for investors interested in the hospitality sector. However, navigating the intricacies of owning and operating a hotel in Bali requires a thorough understanding of Indonesian regulations and a strategic approach.

The hospitality industry in Bali has been experiencing a steady growth trajectory, driven by a surge in tourist arrivals. According to the Bali Tourism Board, the island welcomed over 6.3 million foreign tourists in 2023, a significant increase from the previous year. This influx of visitors has spurred the development of new hotels and resorts across the island, catering to a diverse range of travellers, from budget-conscious backpackers to luxury-seeking clientele.

About New Hotels in Bali

In response to the growing demand, several new hotels and resorts have opened their doors in Bali in recent years. These include international hotel chains, boutique hotels, and eco-friendly resorts, further enriching the island’s accommodation landscape. However, despite the influx of new establishments, the demand for quality accommodation remains high, presenting opportunities for savvy investors.

How Profitable is the Hotel Business Investment?

The profitability of the hotel business in Bali depends on various factors, including location, type of accommodation, target market, and overall management. However, with strategic planning and effective execution, the hotel business in Bali can be highly lucrative. The average occupancy rate for hotels in Bali in 2023 was around 65%, with an average daily rate of USD 120. This indicates a healthy market with the potential for attractive returns on investment.

Can a Foreigner Own a Hotel in Indonesia?

Yes, foreigners can own a hotel in Indonesia, including Bali. However, there are certain regulations and restrictions to keep in mind. To own a hotel, you will need to establish a legal entity in Indonesia, typically a Foreign Investment Company (PT PMA).

Setting up a Company in Indonesia: Should I Register a Company in Indonesia?

Yes, registering a company in Indonesia is a mandatory step for opening a hotel in Bali. The most common legal entity for foreign investors is a PT PMA, which allows for foreign ownership and provides various benefits, such as limited liability and access to government incentives.

How Much Does it Cost to Set Up a Company in Bali?

The cost of setting up a company in Bali varies depending on several factors, including the type of legal entity, the required minimum capital investment, and professional fees for legal and accounting services. It’s advisable to consult with a reputable business consultant, like Lets Move Indonesia, to get a detailed estimate based on your specific needs.

Obtaining Licenses to Open a Hotel Business in Bali

To operate an accommodation service in Bali as a foreigners, you will need to obtain several licenses and permits. Here’s a breakdown of the key ones:

Stay Permit

Investor KITAS or KITAP: As a foreign investor establishing a hotel business in Indonesia, your first step is to secure the right to reside in the country. Depending on the scale of your investment and your desired duration of stay, you’ll need to obtain either a KITAS (temporary stay permit) or a KITAP (permanent stay permit). These permits not only legalise your presence in Indonesia but also allow you to actively manage your hotel operations.

Business License

Company Registration

Before venturing into the hospitality sector, you must first formally establish your business entity in Indonesia. This typically involves registering a PT PMA (Foreign Investment Company), obtaining a Business Identification Number (NIB), and fulfilling other legal requirements.

Tourism Business License (TDUP)

Specific to the tourism industry, this license is mandatory for operating any accommodation business, including hotels, villas, and guesthouses in Bali. The TDUP ensures your establishment meets the necessary standards and regulations set by the Indonesian government.

Building Permit (IMB)

If you’re constructing a new hotel building or undertaking major renovations, you’ll need an IMB to ensure your structure complies with building codes and safety standards.

Operational Permit (Izin Usaha)

This general business permit is required for all businesses operating in Indonesia, including hotels. It signifies that your hotel has met all the necessary operational requirements and is authorised to conduct business activities.

Hotel License

Hotel Classification: Hotels in Bali are categorised based on their facilities and services, ranging from non-starred to luxurious five-star establishments. The specific license required will depend on your hotel’s classification, ensuring it adheres to the corresponding standards and regulations.

Pondok Wisata and Villa License

If you’re planning a smaller, more intimate guesthouse with up to 5 rooms, you can consider to open a Pondok Wisata, which requires its own type of license. However, note that this type of business is exclusively available to Indonesian citizens.

For those venturing into the villa rental business, a specific villa license is required. The requirements for this license vary depending on the size and amenities offered by your villa.

Other Licenses

Beyond the core permits mentioned above, your hotel operations may necessitate further licenses depending on the services you offer. Some common examples include:

• Restaurant License: If your hotel includes a restaurant or dining facility, you’ll need a separate license to operate it legally.
• Alcohol License: Serving alcoholic beverages requires a specific license, which entails adhering to regulations regarding the sale and consumption of alcohol.
• Environmental Permit: To ensure environmental sustainability and responsible practices, obtaining an environmental permit might be necessary, particularly for larger hotels or those located in sensitive areas.
• Other Permits: Depending on your unique offerings, you may require additional permits for swimming pools, spas, entertainment facilities, and other specific services.

How Much Does it Cost to Open a Hotel?

The cost of opening a hotel in Bali varies significantly based on factors like location, size, facilities, and construction or renovation costs. It’s crucial to conduct thorough financial planning and budgeting, considering all expenses, including land acquisition, construction, licensing, staffing, marketing, and ongoing operational costs.

Search for Property in Bali

Indonesia’s real estate market, with its projected value of $64.78 billion in 2024 and an expected CAGR of 5.82% until 2029, presents a lucrative prospect for foreign investors.

Finding the perfect location for your hotel is crucial for its success. Consider factors like:

Accessibility

The ease with which tourists can reach your hotel plays a pivotal role. Is it conveniently located near major transportation hubs like the airport or main roads? Does it offer easy access to public transportation options for budget-conscious travellers?

Proximity to Attractions

Being in close proximity to Bali’s renowned attractions, whether it’s stunning beaches, ancient temples, or vibrant nightlife, can significantly boost your hotel’s appeal.
Infrastructure: A well-developed infrastructure is essential for smooth hotel operations. Ensure the area has reliable roads, utilities like electricity and water, and strong internet connectivity to cater to modern traveller needs.

Competition

Understanding the competitive landscape is crucial. Analyse the density of existing hotels in the area, their offerings, and target markets to identify your unique selling proposition.

Zoning Regulations

Ensure the property is zoned for commercial use and hotel development. Verify any restrictions on building height, density, or environmental impact.

Land Ownership and Titles

Carefully examine the land ownership documents and ensure they are clear and legitimate. Foreigners typically acquire property through a Right of Use (Hak Pakai) title, which grants rights to use the land for a specific period.

Investing in Indonesian real estate can be a rewarding venture, but it requires careful planning and expert guidance.

Property consultants play a vital role in navigating the complexities of the market, mitigating risks, and maximising returns. Property consultants leverage their extensive network and market knowledge to provide valuable advice on property selection, pricing, and potential returns.

Their insights can help you make informed decisions and maximise your investment potential.

Common Questions about Opening a Hotel in Bali as a Foreigner

Can I own land in Bali?

Foreigners cannot directly own land in Indonesia. However, they can acquire rights to use land through a Right of Use (Hak Pakai) title, which allows for ownership of buildings and structures on the land.

Do I need an Indonesian partner?

While not always mandatory, partnering with a local Indonesian individual or entity can simplify the company registration and licensing processes and provide valuable insights into the local market.

How long does it take to obtain all the necessary licenses?

The licensing process can take several months, so it’s important to start early and be patient.

Have Questions About Setting Up Your Accommodation Business in Bali?

Navigating the legal and regulatory landscape of opening a hotel in Bali can be complex. Lets Move Indonesia, with its team of experienced consultants, is here to help. We offer comprehensive services to assist you in setting up your hotel business, from company registration and licensing to visa and immigration support.

Contact Lets Move Indonesia today for a free consultation and let us guide you towards realizing your dream of owning a hotel in Bali!